Why Cain Needs to Stop Talking

Herman Cain is hurting himself with his repeated high-profile appearances to discuss sexual harassment allegations made against him because, as The Fix notes, “his side of the story keeps changing. And that means that every time he goes on television, he is creating more questions than he’s answering.”

Said former RNC communication director Brian Jones: “Ultimately, crisis communications is about survival. Repeatedly re-litigating the story and injecting new facts only fuels the story while also casting doubts on the truthfulness of the pushback.”

“In other words: Get your story straight and stick to it. And that’s the opposite of what Cain did in the first 48 hours of this controversy.”