Why the Gingrich Surge is Different

Charles Franklin notes that Newt Gingrich’s rise in the polls is quite different than the surges experienced by Michele Bachmann, Rick Perry and Herman Cain.

“His recognition levels have remained at the top of the field, along with Romney’s, at 80-90% with only the slightest of upward trends. This means none of the Gingrich favorability trend is due to new-found visibility, as it is for all the rest save Romney and (to a lesser degree) Paul. Rather Gingrich’s trends show that even as a well known figure public affect for him is uniquely variable.”

“While others rose and fell, since his nadir in early July Gingrich has slowly but steadily rebuilt his support among Republican voters. From his low of +10 Gingrich has now risen to just a shade under +40, a whisker ahead of Romney for best net favorability among the field. And for the mercurial Gingrich it is notable that this success was achieved through steady progress rather than a sudden bounce.”