How Paul Ryan Sold His Plan

Politico: “The Paul Ryan budget was a political disaster last year for Republicans. This year the GOP had a much more methodical, careful rollout. The party polled on Medicare in 50 battleground districts. It vetted the plan with a dozen conservative groups. It reached out to rank-and-file lawmakers and asked them what they needed to support the sweeping conservative spending plan. Ryan briefed the Republican presidential candidates and won a quick public endorsement of the plan from Mitt Romney. And perhaps most important, the GOP learned how to use the right poll-tested words.”