Why Obama Has Embraced “Obamacare”

After President Obama spent months fighting back against opponents’ use
of the term “Obamacare” as a pejorative for his health care reform law,
the President and his team have begun to embrace the term in a reversal
that is no accident, reports The Fix.

“What
the White House and the Obama reelection team in Chicago clearly
believe is that the Supreme Court case amounts to the opening of a new
front of the message wars surrounding the health care law. And, if they
lost the first fight because they played too much defense, now they are
doing their damnedest to get on offense — early and often… Embracing
the term ‘Obamacare’ is a recognition that the president owns the law
politically-speaking no matter what the court decides. That reality
means he must re-define ‘Obamacare’ in the eyes (or, more accurately,
ears) of the public. ‘Obamacare’ currently stands for everything people
don’t like about the law. The White House has to make it stand for all
the good things in the law.”

The campaign even launched a “I like Obamacare” Facebook page.