Obama Gears Message to Middle Class

Josh Kraushaar
notices that President Obama’s reelection messaging against Mitt Romney
has shifted away from “charges of the expected GOP nominee as a
flip-flopper, and in its place have been a barrage of attacks portraying
him as the consummate plutocrat.”

“Two lessons to pick up from this:
1) Many Democratic strategists weren’t sold on the effectiveness of the
flip-flop charge because they worried that it unwittingly suggested a
pragmatic side to Romney’s politics, something that could be appealing
to independents… 2) Even though Obama has fundamental problems winning
over working-class whites, his campaign appears to be going all-in on
trying to capture enough of those votes against Romney, knowing it may
be their best chance at threading the victory needle.”