Obama Still Needs a Theme

Edward Luce: “By this stage in the 1984 election, Ronald Reagan was proclaiming ‘Morning in America’. Barack Obama has so far had no such opportunity. Unlike the sharp rebound from the brutal recession of Reagan’s first term, today’s recovery has yet to break through dawn. It began just under three years ago. Most Americans say they feel no different.”

“Nor has Mr Obama found a good catchline to frame his side of the story. Last year he picked the slogan: ‘Winning the future’. It quickly vanished. In his State of the Union address this year, he switched to ‘An America built to last’ — and that was pretty much the last that was heard of it. He has yet to find a campaign theme that is built to last.”