The TV Ad Battleground

First Read: “So where is the TV ad war taking place in the presidential race? Eight of the 10 hottest advertising markets (in terms of advertising points from June 18-24) are in the three battleground states of Virginia, Ohio, and Colorado. In fact, three of this week’s top four markets are in Virginia, including No.1 Richmond (which was No.2 last week). Three Ohio markets make our list (Cincy, Cleveland, Columbus), compared with just one from last week. Also, for the first time on our weekly list, we have two Colorado markets (Colorado Springs and Denver). This shouldn’t be surprising after our NBC-Marist poll showed a tight race in the state and especially after that Peter Hart focus group there. And finally, there’s just one North Carolina market (Charlotte) after four Tar Heel State markets were on our list last week (Charlotte, Raleigh-Durham, Greensboro, and Asheville).”

“Bottom line: This week, it’s all about Virginia, Ohio, and Colorado. By the way, for those scoring at home, a Virginia market has been No.1 in the most saturated category for two of the last three weeks.”