Romney Letting Obama Define Him

Charlie Cook: “The strategic decision by the Romney campaign not to define him personally — not to inoculate him from inevitable attacks — seems a perverse one. Given his campaign’s ample financial resources, the decision not to run biographical or testimonial ads, in effect to do nothing to establish him as a three-dimensional person, has left him open to the inevitable attacks for his work at Bain Capital, on outsourcing, and on his investments. It’s all rather inexplicable.”

“Aside from a single spot aired in the spring by the pro-Romney super PAC Restore Our Future, not one personal positive ad has been aired on Romney’s behalf. The view that any day or dollar spent on talking about anything other than the economy is a waste has been taken to such an extreme that Romney has no positive definition other than that of being a rich, successful, and presumably smart businessman. People see and feel the reasons for firing Obama every day in the economic statistics and the struggle that so many Americans face daily. The Romney campaign seems focused on reinforcing a message that hardly needs reinforcing, while ignoring a clear and immediate danger to its own candidate’s electability.”

BusinessWeek: Mitt Romney’s wimp factor.