How Obama Remade Romney

The Financial Times runs a must-read profile of Mitt Romney and his presidential campaign.

“If Romney does lose the election, the turning point might be his [mid-June] departure on his six-state bus tour from the New Hampshire farmhouse. While Romney was holding small rallies, generating positive local news coverage, the Obama machine cranked up a campaign of negative attacks costing tens of millions of dollars. Obama’s air war was devastating. The portrait of Romney as a latter-day robber baron raiding companies and laying off workers at Bain Capital angered many business leaders. But it hit home with its target audience, the middle classes of middle America, in states such as Ohio, Iowa and Wisconsin. For many political professionals, Romney’s fatal mistake was not to have advertisements up at the same time, telling his own life story on his own terms.”