Mitt Romney’s campaign “is relying on ground-game and social-media strategies that aides believe have been underestimated,” Roll Call reports.
“Romney aides and GOP strategists familiar with the campaign’s social media outreach and voter turnout operation said they expect President Barack Obama’s effort on each front to be every bit as technologically advanced and effective as it was in 2008. The difference, Republicans contend, is the Romney campaign has built competitive get-out-the-vote and social media programs, eliminating 2008’s strategic deficit the GOP faced against Obama.”
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