Obama’s Digital Fundraising Efforts Surged

President Obama’s re-election campaign raised $690 million digitally in 2012, up from about $500 million in 2008. The total number of donors increased to 4.4 million individuals, up from 3.95 million four years ago, Time reports.

“But when the final numbers are counted, Obama’s aides now expect more than $1 billion dollars to have been raised by the 2012 campaign and its affiliated party committees, breaking the 10-figure milestone for the first time in history. The reason is simple: the campaign brought in more small-dollar fundraising through email, social media, mobile and its website during the final months of the race than initially projected.”