A must-read out today for the Kindle: The End of the Line: The 34 days That Decided the Election by Glenn Thrush and Jonathan Martin.
A couple highlights:
“Romney instituted a point system that assigned a specific numerical value to each event — rallies, speeches, fundraisers and so on. The more labor-intensive the event, the more points it was assigned. Romney’s instructions to his assistant were that he was not to exceed 900 points on a given day, the better to manage his time.”
“Obama’s unshakeable confidence was deeply shaken by his own failure in Denver — far more than anyone on the outside could have known at the time. Obama and his top advisers quietly waged a campaign-within-a-campaign to buck up their bummed-out candidate and, even more quietly, to purge distractions and negativity from his midst.”
