A new study in the American Political Science Review suggests the average voter doesn’t have the ability “to make an accurate judgement of the performance of their politicians, showing that voter biases appear to be deep-seated and broad.”
The researchers found that voters “are susceptible to these biases even when given financial incentives to behave otherwise and when the information necessary to avoid these biases was readily available.”
As a result, the findings suggest “that incumbents who associate themselves with good news for which they bear no responsibility, implement policies that generate good news close to elections at the expense of overall voter welfare, and use rhetoric that encourages people to focus on how they feel in the here and now, ignoring the long-term, could benefit at the ballot box.”
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