RNC Launches New Tech Initiative to Catch Democrats

“National Republicans are building a new data-sharing platform as the party moves to close a digital divide with Democrats that became glaringly apparent in the aftermath of the 2012 presidential election,” Roll Call reports.

They’ve got a partnership with two third-party entities “designed to facilitate unprecedented data generation and sharing across all GOP party committees, consultants, vendors and the conservative outside groups that have become increasingly active in political campaigns. The effort, which could cost up to $20 million, stems from recommendations made by the Growth and Opportunity Project, the RNC’s internal autopsy of what went wrong last year commissioned by Chairman Reince Priebus.”