The Magic of Valerie

Politico pulls a great anecdote from This Town by Mark Leibovich:

“A 33-point memo detailing ways to praise top White House aide Valerie Jarrett was sent out to staffers shortly after an unflattering profile of the adviser was published in the New York Times last year… The memo, written by deputy press secretary Jamie Smith, was titled ‘The Magic of Valerie’ and circulated through the West Wing as the Times was working on the profile.”