North Carolina Rebrands

Ron Christensen: “North Carolina’s national brand may be changing – but not the way Gov. Pat McCrory intended when he talked during his campaign about the Tar Heel state undergoing an image makeover.”

“There was the suggestion of perhaps a new advertising slogan. The new brand that McCrory seems to want is that North Carolina is more business-friendly. But since he took office in January, the state has been undergoing a brand change of a very different kind.”

“The sharp rightward turn of the legislature and the Moral Monday protests have turned North Carolina into one of the nation’s top political spectacles.”