Ted Cruz Could Win in 2016

Jonathan Bernstein: “The bottom line is that candidates just don’t matter all that much in presidential elections. Yes, a reputation for ideological extremism hurts, but it appears to hurt maybe 2 or 3 percentage points. Yes, George McGovern and Barry Goldwater had reputations for ideological extremism and were buried, but in both cases it was by a popular president during good times. Ronald Reagan wasn’t slowed much (although, still, some) by his conservative image. Don’t get me wrong: There’s no evidence for the opposite theory, that avoiding the squishy center (in either direction) will magically produce an avalanche of new voters who otherwise would have stayed home. Going moderate is better. It just isn’t all that much better.”

“The bottom line, however, is that Ted Cruz is unlikely to drop more than a couple points to the Democratic nominee. And that’s not likely to swing the election. Could it? Sure; even a small bump would have sunk the Republicans in 2000, for example. But most elections aren’t narrow enough for a couple of points to make a difference.”