Democratic Hopes Hinge on Single Women

Los Angeles Times: “Though single women make up a growing share of the electorate — nearly 4.2 million became eligible to cast ballots since 2008 — they turn out in far lower numbers in midterm elections than presidential contests. The dropoff in their share of the electorate between 2008 and 2010 was significant. In 2010, some 22 million fewer unmarried women voted than in 2008… 10 million fewer married women voted.”

“Facing the very real possibility of losing the Senate, Democratic operatives are doing everything they can to reverse that trend between now and November. That is why voters in Colorado, Montana and Michigan have seen a flurry of ads focused on abortion and contraceptive coverage from the campaigns and outside groups like the Senate Majority PAC, which is focused on maintaining Democrats’ control of the Senate.”