Democrats Find a Message That Works

National Journal: “Of all the negative campaign messages that Democrats have used this midterm election, the most effective one is a time-tested line of attack: hitting Republican businessmen for being exorbitantly wealthy while outsourcing jobs overseas and laying off employees. It was President Obama’s central argument in his reelection campaign against Mitt Romney, and it is being put to devastating use again in a handful of close gubernatorial and congressional races this year.”

“More than any of the other well-worn Democratic arguments–Republicans want to restrict access to abortion, they’re beholden to the agenda of the Koch brothers, and so on–this argument is successfully persuading undecided voters in close races.”