The New York Times reports on digital efforts to “track and chase” voters, “an integral part of the modern ground game. Now campaigns know where you eat, what you watch, what you read, where you work, if you commute — and are tracking it in real time, delivering specifically tailored messages to individual voters and hounding them until the ballots are cast. And in an election cycle with so many close races, the outcome, with control of Congress at stake, may turn on which party does the better job of, in effect, engineering the vote.”
“The use of this technology is not without risk. Its relentless and intrusive nature can quickly turn off voters, even though campaigns and committees on both sides work to address privacy concerns by making sure that at the individual level, each targeted voter remains anonymous.”
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