The Daily Beast has learned that “in the crucial swing states of Iowa, North Carolina, and Colorado, the DSCC made a decision in September to put an increased emphasis on persuasion, talking undecided voters into supporting Democratic candidates rather than turning out its base voters. In other words, instead of going after the type of people who reliably vote Democrat but don’t reliably show up on Election Day, they focused on voters who were somewhat more likely to vote but hadn’t firmly made up their minds”
“These undecided, persuadable voters were identified via a computer model that ranked and ordered voters as targets of persuasion not just through volunteer contact but through direct-mail paid media as well. The problem was that, at least in Iowa, this model was imperfect… Initial data indicate that more than 60 percent of voters in this group who actually turned out on Election Day supported Republican candidates.”
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