Facebook Says Ads Sparked Political Donations

“Facebook conducted two experiments with Democratic Senate campaigns this year to see if advertisements on its site encouraged people to make political contributions. The company says the results show it did,” the New York Times reports.

“The results are potentially good news for online political fund-raising — and for Facebook’s advertising revenue, not incidentally — but there are questions about how much credit the social media platform should get for the money being raised. If the results can be replicated, it’s also likely that campaigns will introduce similar efforts on other platforms that combine ads with web content like videos and audio. Google, which offers both advertising and email services, is one logical candidate.”