Clinton Building Data-Driven Campaign

Hillary Clinton “is assembling a heavily research-driven campaign designed to prevent a repeat of her poor performance in 2008,” the Washington Post reports.

“Clinton still faces many of the same challenges she had seven years ago, when she went from being a juggernaut and most likely the first female president in American history to a perceived stumblebum out of touch with the political moment… But backers say this time Clinton is developing a smarter, more relevant campaign message… The former secretary of state is also trying to play down any sense of inevitability and aims to adopt many of the same data-focused strategies that Barack Obama used to snatch the race from her in 2008.”