Bloomberg: “One simple reason that media organizations cover Trump is that stories about him generate Internet traffic. In part, that’s because Trump is the star of a successful reality television show. But the casino magnate has also built up an impressive 1.65 million Facebook friends and another 2.7 million Twitter followers, about twice the combined total for the rest of the Republican field. That’s enough potential eyeballs to make the case that is is never OK not to cover him.”

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