Getting the Campaign Launch Right

“If a presidential run were a movie, the campaign announcement would be the red-carpet premiere — a highly orchestrated, old-school ritual infused with ego and bathed in Klieg lights,” the Washington Post reports.

“More than a dozen other likely candidates, including Democrat Hillary Rodham Clinton, are brainstorming how to create their own vivid and memorable kickoffs in coming weeks. The act of an announcement is rarely a surprise, but what a candidate says — and where and how they choose to say it — offer important clues to who they are, what kind of president they aspire to be and how they think they can win.”

“More than perhaps any other occasion, launch events are under the complete control of the campaign, and a strong start can do wonders in propelling a candidate in a positive direction.”