Do Campaign Kickoffs Matter?

Politico: “Today, the mere act of announcing a candidacy amounts to a minor art form, with elaborate care and attention lavished on every facet of a declaration that, let’s face it, is almost already old news.”

“The realities of social media mean that candidates themselves, every bit as much as traditional news organizations, can control the manner and means of spreading their message — while gathering thousands of email addresses and other contact information from potential supporters and raising money online in the process. And the decisions they make about how and where to launch their campaigns can be a message in itself.”