It’s All About the Email Address

Derek Willis: “Unless you’re an Iowa, New Hampshire or South Carolina voter or a wealthy political donor, chances are you’re not seeing the 2016 presidential hopefuls in person. You probably won’t even see their TV ads.”

“But you might be seeing some of their online ads. The presidential campaigns run them now not because they think that this format of advertising will get your vote, but because that’s how their campaign staff intends to get your email address. It’s an important phase of the digital campaign because once they have your address, campaigns hope to tap you again and again for money and time.”