On Announcing When You Will Announce

The Fix: “Aside from simply pure name recognition, announcing that you will announce also primes the pump for donors who might not be aware of if/when you are getting in. Think of the announcement of an announcement as akin to pressing that little red button on your lawn mower a few times to get the gas flowing through the system before you try to start it. Or like a ‘save the date’ reminder for a wedding. You get the idea; it’s a way for Graham to get his planned announcement on the calendar of the political, donor and media world.”

“What the announcement of the announcement is not designed to do is increase the drama of what Graham will say. Because, everyone already knows what he will say.”