Boston Globe: “Digital in 2016 will be faster, more intense, and more mobile than it was in 2008, and that has repercussions for how this season’s crop of presidential candidates will behave and how their campaigns will unfold in New Hampshire and beyond. Candidates will still shake hands, give speeches, and pose for photos, but successful campaigns will also need to amass a suite of high-tech tools.”
“What’s changed in recent years… is the ease of producing, sharing, and watching online video. Instead of just reading about a candidate’s speech, voters can see it for themselves anywhere they can connect to a Wi-Fi or 3G signal. And, thanks to live streaming apps like Meerkat and Periscope, video is likely to be even an even bigger part of 2016.”
“The availability of video has shifted the tenor of campaign events in early states like New Hampshire… Candidates used to be able to slip into a remote town hall to quietly test a few sections of a stump speech. Now, anything they say has the potential to go viral online.”
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