Ted Cruz Not Catching Fire with Latinos

Sen. Ted Cruz “finds himself in a strange position as he sees himself eclipsed both by Senator Marco Rubio, also a Cuban-American, and former Florida Governor Jeb Bush, a fluent Spanish-speaker married to a Mexican-American, as early favorites among Hispanic Republicans who could play an increasingly influential role in the nomination process,” Reuters reports.

“To Latinos, Cruz often feels more like an afterthought. And while that’s largely attributed to his hard-right stance on immigration reform, prominent Hispanic conservatives offered insight as to why his problems with Latinos run deeper. Rubio, they said, has embraced his ethnic identity in a way that Cruz, who speaks little Spanish, has not or will not.”