Republicans Still Playing Catch Up on Digital Campaigning

New York Times: “The criticism after the 2012 presidential election was swift and harsh: Democrats were light-years ahead of Republicans when it came to digital strategy and tactics, and Republicans had serious work to do on the technology front if they ever hoped to win back the White House.”

“Now, with the 2016 campaign already underway, Republicans are eager to show they have learned the lessons of past cycles and are placing a premium on hiring top digital talent to build the tools they deem necessary to compete. But their immediate problem is slightly more low-tech: the basics of supply and demand.”