Rick Wilson: “Donald Trump is not running a real campaign. He is working the phones, stirring the pot and using the media ecosystem to its fullest. Soon, the bolder members of the field will follow Rick Perry, Marco Rubio and Jeb Bush in making harder and more decisive strokes against him. Unlike Trump, they’ll use real oppo, tested and targeted messages—ads built not just to cut, but to kill. They’ll break his operational tempo, get inside his OODA loop and turn his circus into a crispy ruin. It’s what real campaigns do.”
“Trump will lose, and Trump supporters will wake up with a combination I call ‘herpes and a hangover.’ They may have had fun the night before, but they’ll regret the hangover for a day. However, if Trump’s games in this campaign lead to the election of Hillary Clinton, they’ll regret the herpes a lot longer.”
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