Colin Delany: “Clinton and Bernie Sanders already sport close to 1.3 million followers apiece on Facebook, and those numbers grow every day. Still, Biden’s real digital challenge would be building an email list. A social following can explode overnight — Sanders surged past Clinton online — but list-building takes time.”
“As we’ve seen again and again, email remains a candidate’s most important online tool for fundraising and mobilization. Yes, Facebook, Twitter, Snapchat and the like steal the media spotlight, in part because reporters can actually see the messages going out.”
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