Trump Makes the Most of Free Media

New York Times: “Thirty-second television commercials were once signs of a confident, well-financed candidacy for the White House. Now they are seen as a last resort of struggling campaigns that have not mastered the art of attracting the free media coverage that has lifted the political fortunes of insurgent campaigns like those of Mr. Trump and Ben Carson, a retired neurosurgeon who has surged to the top of the polls.”

“Mr. Trump’s ability to command media attention and reach voters without depleting his campaign funds is just the latest example of the way that his campaign has upended the conventional approach candidates have used to communicate with voters.”