“One thing I’ve learned about the press is they’re always hungry for a good story, and the more sensational, the better. It’s in the nature of the job, and I understand that. The point is that if you are a little different, or a little outrageous, or if you do things that are bold or controversial, the press is going to write about you.
“I don’t mind controversy, and my deals tend to be somewhat ambitious. The result is that the press has always wanted to write about me.”
— Donald Trump, in his 1987 book The Art of the Deal.

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