Ted Cruz’s campaign is using “psychographic targeting” to find potential supporters, “an approach that campaign officials believe has helped propel the senator from Texas to the top tier among Republican presidential candidates in many states, including Iowa, where he is in first place, according to two recent polls,” the Washington Post reports.
“It’s also a multimillion-dollar bet that such efforts still matter in an age of pop-culture personalities and social-media messaging… Micro-targeting of voters has been around for well over a decade, but the Cruz operation has deepened the intensity of the effort and the use of psychological data.”
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