“Donald Trump’s rivals cling to the hope that the surprise GOP presidential front-runner lacks the know-how to lure supporters to the polls, but Politico has learned that his campaign several months ago assembled an experienced data team to build sophisticated models to transform fervor into votes.”
“The team is led by two low-profile former RNC data strategists… and includes assistance from the political data outfit L2… The data push is focused on integrating information Trump has collected, through his campaign website and at voter rallies, on nontraditional or unregistered supporters. It also includes commercial data obtained from the RNC and other sources, in an effort to mobilize voters in key early states.”
