Behind the Fall of Jeb Bush

Mike Murphy, the chief strategist for Jeb Bush’s super PAC, told the Washington Post where the campaign went wrong.

Said Murphy:  “Our theory was to dominate the establishment lane into the actual voting primaries. That was the strategy, and it did not work.”

“Three other problems led to Bush’s downfall. First, the candidate and his team misjudged the degree of Bush fatigue among Republicans… Second, Bush and his team miscalculated the role and power of money and traditional television commercials in the 2016 race… Third, Bush ran a campaign that, whether deliberate or not, was rooted in the past.”