A Scorched Earth Campaign Is Coming

First Read notes that if the presidential election becomes Donald Trump vs. Hillary Clinton, both parties will have nominated their most unpopular candidates.

“The unintended consequences of both parties nominating their most unpopular or polarizing figures means we are headed for the most divisive and scorched earth style general election in modern history.  When you start with negatives at 50% or above, it means the only way to win is to become the lesser of two evils. It will also mean the next president will start in a deep hole, with little shot at a real honeymoon.”