Why Trump Should Be a Fundraising Success

Patrick Ruffini: “I don’t like Trump, but speaking objectively and from experience, Trump’s low-rent demagoguery is tailor-made for fundraising success on the Internet. Trump appeals viscerally to a grassroots concerned about immigration, security, and the loss of American identity. He’s been able to fill stadiums for rallies (provided they are close enough to the election). He’s generated massive revenues for media companies and built an unprecedented social media following for a Republican candidate. He’s been able to do things at a grassroots level that no other Republican candidate before has done, and had he tried earlier, this would have translated to tens of millions in online contributions in the primary and hundreds of millions in the general.”

“About the only place Trump’s political success so far isn’t reflected is in own campaign bank account — which has burned through all but $1.3 million in cash with five months to go.”