Mother Jones: “This spring, as Donald Trump battled Ted Cruz in the heated Republican primary campaign, the mogul was also tending to his day job, with his business empire staking a claim to some new corporate territory. On April 11—a day when media reports noted Trump had been oddly silent and out of sight following his recent defeat in the Wisconsin primary—a Trump-owned company applied for a trademark on a brand new hotel concept. It was dubbed ‘American Idea.'”
“According to the trademark filing made by DTTM Operations LLC, a Delaware-based company Trump set up in January to manage his trademarks, the GOP nominee was reserving ‘American Idea’ for use in an unspecified hotel services, spa, and/or personal concierge business. Could it be that the candidate running under the banner of ‘Make America Great Again’ was devising a plan to capitalize on Trump-style patriotism for a new hotel or chain of hotels with some sort of America theme? Was this Plan B? A way to convert his campaign into a commercial success, if voters fail to elect him the nation’s next CEO?”
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