Enthusiasm Is More Important Than Analytics

Amy Walter: “Clinton had a sophisticated analytics shop. Yet, as I watched this election unfold I was reminded of a statement by GOP pollster Glen Bolger in 2014, he said you can’t win on turnout if you are losing on message. Exit polls showed that the number one candidate quality that mattered most to voters was ‘Can bring change’ at 39 percent. Trump won those voters with 83 percent. Enthusiasm beats analytics every time.”