Mark McKinnon: “Winning campaigns create a narrative architecture that ties it all together into something meaningful and coherent, as I articulated last year in a short New York Times op-documentary… The reality TV star understands the power of narrative. He identified a threat: outside forces trying to change the way we live. And an opportunity: make America great again. He established victims: blue-collar workers who have lost jobs or experienced a declining standard of living. He suggested villains: Mexican immigrants, China, establishment elites. He proposed solutions: build a wall, tear up unfair trade deals. And the hero was revealed, Donald Trump. What was Hillary Clinton’s story?”
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