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You are here: Home / 2016 Campaign / How Analytics Failed Clinton

How Analytics Failed Clinton

December 26, 2016 at 9:33 pm EST By Taegan Goddard Leave a Comment

Charlie Cook: “The re­li­ance, or per­haps over-re­li­ance on ana­lyt­ics, may be one of the factors con­trib­ut­ing to Clin­ton’s sur­prise de­feat. The Clin­ton team was so con­fid­ent in its ana­lyt­ic­al mod­els that it op­ted not to con­duct track­ing polls in a num­ber of states dur­ing the last month of cam­paign. As a con­sequence, de­teri­or­at­ing sup­port in states like Michigan and Wis­con­sin fell be­low the radar screen, slip­page that that tra­di­tion­al track­ing polls would have cer­tainly caught.”

“Ac­cord­ing to Kantar Me­dia/CMAG data, the Clin­ton cam­paign did not go on the air with tele­vi­sion ads in Wis­con­sin un­til the weeks of Oc­to­ber 25 and Novem­ber 1, spend­ing in the end just $2.6 mil­lion. Su­per-PACs back­ing Clin­ton’s didn’t air ads in Wis­con­sin un­til the last week of the cam­paign. In Michigan, aside for a tiny $16,000 buy by the cam­paign and a party com­mit­tee the week of Oc­to­ber 25, the Clin­ton cam­paign and its al­lied groups didn’t con­duct a con­cer­ted ad­vert­ising ef­fort un­til a week be­fore the elec­tion.”

“In fact the Clin­ton cam­paign spent more money on tele­vi­sion ad­vert­ising in Ari­zona, Geor­gia and the Omaha mar­kets than in Michigan and Wis­con­sin com­bined.”

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

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