“Stephen Bannon oversaw Cambridge Analytica’s early efforts to collect troves of Facebook data as part of an ambitious program to build detailed profiles of millions of American voters,” the Washington Post reports.
“The 2014 effort was part of a high-tech form of voter persuasion touted by the company, which under Bannon identified and tested the power of anti-establishment messages that later would emerge as central themes in President Trump’s campaign speeches, according to Chris Wylie, who left the company at the end of that year.”
Among the messages tested were “drain the swamp” and “deep state.”
Said Wylie: “The only foreign thing we tested was Putin. It turns out, there’s a lot of Americans who really like this idea of a really strong authoritarian leader and people were quite defensive in focus groups of Putin’s invasion of Crimea.”Save to Favorites