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Can Amy McGrath Win Without Running Attack Ads?

October 12, 2018 · 8:38 am ET · Leave a Comment

New York Times: “The race for Kentucky’s Sixth Congressional District between the Republican incumbent, Andy Barr, and his Democratic challenger, Amy McGrath, has featured one of the highest concentration of political ads in the country — almost 7,000 airings — in one of the most fiercely fought races.”

“But there is a twist. The contest also has one of the most lopsided ratios of negative-to-positive ads, with Mr. Barr and aligned Republican groups spending more than $3 million in the relatively inexpensive Lexington media market in the past six weeks, overwhelmingly on spots attacking Ms. McGrath.”

“Ms. McGrath, so far, has not run attack ads against Mr. Barr, an approach that makes this contest a laboratory to test the long-held proposition that while voters find negative ads distasteful, candidates use them because they work.”

2018 Campaign, Political Strategy KY-6

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