Snapchat Helps Register 400K New Voters

New York Times: “Much of the activity, the company said, was in key battleground states like Texas, Florida and Georgia. Snapchat, which is popular among teenagers and young adults, pushed people 18 and over to register by adding a button about doing so on each user’s profile page. The company also sent video messages to all of those users urging them to register. The users were directed to a nonpartisan voter registration website, TurboVote.org.”