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Record Advertising Expected In Swing States

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Politico: “Advertising Analytics, a political ad-tracking firm, expects the total cost of TV and digital ads for the next election to hit over $6 billion — a 57 percent increase over the total in last year’s hotly contested and expensive midterm elections, driven by a huge jump in digital video advertising.”

“Over one-quarter of the $6 billion total, $1.6 billion, will be spent on digital video platforms, primarily Facebook and Google, while broadcast and cable TV stations will take in a whopping $4.4 billion — more than twice as much as Democrats and Republicans spent on TV in the last presidential elections.”

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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