“President Trump considers himself a branding wizard, but he is vexed by a branding crisis of his own: how to shed the label of ‘racist,'” the Washington Post reports.
“As the campaign takes shape about 15 months before voters render a verdict on his presidency, Trump’s Democratic challengers are marking him a racist, and a few have gone so far as to designate him a white supremacist.”
“Being called a racist has led Trump in recent days to lash out — in tweets and in public comments — behavior his advisers and allies explain as the natural reaction of anyone who does not consider himself a racist but is accused of being one.”
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