“Pete Buttigieg will begin airing four distinct ads in the early-nominating states on Tuesday, tailoring a message ranging from income inequality to his opposition to ‘Medicare for All’ to his support from black South Bend, Indiana, residents to audiences in Iowa, New Hampshire, Nevada and South Carolina,” CNN reports.
“The four ads — which roll out less than a month from when Iowans become the first to decide on the Democratic nominee — signal how the former South Bend, Indiana, mayor’s top aides believe different messages may work better in each early state, as opposed to one steadfast message from Buttigieg, who routinely sprinkles a host of issues into his standard stump speech.”
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